GoSite

GoSite is a robust digital platform that helps the 12 million small businesses providing local services in the U.S. The platform assists these businesses in transitioning from offline to online by giving them everything they need to connect with customers in the digital era.

As the Design Lead, I oversaw the UX/UI of all GoSite products, collaborating closely with a UI designer and Product Manager.

Following their seed funding, we seized the opportunity to enhance product strategy and design, leading to a comprehensive overhaul of their offerings and the introduction of new core features like “Payments” and a “Site Builder”.

Developed a robust design system and applied it across all products, helping to unify and streamline their expanding product suite. We also updated the visual identity on their marketing site and collateral materials.

→ 10x achieved revenue growth over a 12-month period.
→ 5+ products redesigned and upgraded in every aspect.
→ $60M raised post-redesign.